EPE Celebrates Successful Appearance At The EURONICS SHOWCASE 2014
EPE Group, the leading distributor of branded small domestic appliances, has reported that this week’s Euronics Showcase was a successful event, as the company looks to build on the progress it has made in the independent electrical channel.
The company invested in a bigger stand at this year’s Euronics Showcase, – making it the largest stand devoted to small domestic appliances at the event.
Harry Singh, EPE’s Group’s investment, sales and marketing director, said: “I am delighted that our increased investment in the Euronics Showcase has paid dividends, with business conducted at the Showcase up 10 per cent on the event in 2013.
“What is clear is that members of Euronics have a healthy appetite for branded small domestic appliances and members that visited out stand said that they were keen to be supplied by EPE group, which offers a one-stop-shop for branded SDAs.”
EPE Group, which operates from a 50,000 square feet warehouse in West Yorkshire, is the exclusive UK distributor for a number of brands including Kenwood, De’Longhi, Kärcher and Philips.
The company also distributes a wealth of brands including Bosch, Panasonic, and Tefal, along with a number of managed brands including Ascaso, Bugatti Italy, Graef and Verismo by Starbucks.
Mr Singh said: “As the UK’s leading distributor of branded small domestic appliances, our stand was busy throughout the show and we were encouraged to meet new members, as well as long established customers.”
Demonstrators were on hand to show visitors to the stand products from Kärcher, Philips and Verismo by Starbucks.
Mr Singh said: “According to figures from GfK, the market for branded premium small domestic appliances is showing strong growth and it’s important that members of Euronics take their share of this dynamic market.
“The supermarkets have decimated entry level of SDAs – and there is no money in it. Independent electrical retailers should focus their attention to the branded SDA market, which offers first class products and, better still, attractive margins for retailers.”
Mr Singh continued: “At the Euronics Showcase, EPE staff were on hand to talk members through the different brands.
“My message to Euronics members is quite clear – EPE Group has a great portfolio of branded small domestic appliances and wants to work with you.”
Ends
April 15, 2014
Please click more to see the photo gallery from the show.
